Visitors to the Observation Deck of New York City’s Empire State Building leave a modern mark on the classic attraction during the queuing experience.
86th floor visitor down queuing area.
Visitors interact with displays at a natural dwell point in the down queueing process after taking in the views from the observation deck.
Aggregated social content in global visitor languages appears on vertically hung monitors clad in art deco framing to match the architecture of the iconic landmark.
Conceptual rendering.